4490 Ventures is an early-stage venture capital firm based in Madison, Wisconsin, investing in 'connected software'—B2B enterprise applications integrating proprietary data, analytics, or hardware assets—primarily in the American Midwest.
Their most common stage is series-a (50% of deals). Average disclosed round size is $9.9M (across 15 rounds with reported amounts).
Portfolio
12
Fund Size
—
Top Stage
Series A
Last 12 Mo
0
Team
GR
Greg Robinson
Managing Director
MT
Malcolm Thorne
Managing Director
GF
Gian Fulgoni
Venture Partner
DM
Dan Malven
Investor
Portfolio Breakdown
Stage Distribution
Sector Distribution
Investment Activity
DealsAvg Round Size
Portfolio
18 investments
| Company | Round | Amount | Date |
|---|---|---|---|
 Understory | Series A | — | Sep 2025 |
| QQualSights | Series A | — | Nov 2022 |
 Georama, Inc. | Series A | $7.7M | Jan 2022 |
| QQualSights | Series A | $7.7M | Jan 2022 |
 Rentable | Series B | $22.5M | Jan 2021 |
 Trainual | Series B | $27M | Jan 2021 |
 Upshow | Unknown | $14M | Sep 2020 |
| UUPshow | Unknown | $14M | Jan 2020 |
| Upshow | Series A | $6M | Mar 2019 |
 Level Ex | Series A | $11M | Jan 2019 |
 Fluree | Seed | $6.5M | Jan 2019 |
| Trainual | Series A | $6.8M | Jan 2019 |
| Understory | Growth | — | Jan 2018 |
 PhysIQ | Series B | $8M | Jul 2017 |
 Eatstreet | Series C | $6M | Jan 2014 |
| Eatstreet | Series A | $2M | Feb 2013 |
| AAbodo | Series A | $4.8M | — |
| Understory | Series B | $5.3M | — |
Top Co-Investors
MATH Venture Partners4 shared
Service Provider Capital3 shared
True Ventures3 shared
Flyover Capital2 shared
Jump Capital2 shared
MK Capital2 shared
Altos Ventures Management, Inc.2 shared
Sequel2 shared
firstminute capital2 shared
SEED Capital2 shared
GCI2 shared
gener8tor2 shared
Great Oaks Venture Capital2 shared
GCI Capital2 shared
Bluestein Ventures2 shared
Pritzker Group Venture Capital1 shared
JAZZ Venture Partners1 shared
Handshake Ventures1 shared
LionBird1 shared
500 Global1 shared
Last updated: 20 October 2026