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McRock Capital is a Toronto-based venture capital firm focused exclusively on industrial software, Industrial AI, and the Industrial Internet of Things (IIoT). Co-founded in 2012 by Scott MacDonald and Whitney Rockley, it invests in early-stage technology companies at the intersection of sensors and software across Canada, the United States, Europe, and Israel.
Deal activity increased 50% year-over-year (3 deals in the last 12 months). Average disclosed round size is $52.9M (across 23 rounds with reported amounts).
Portfolio
19
Fund Size
$88M
Top Stage
Series A
Last 12 Mo
3
Team
Portfolio Breakdown
Stage Distribution
Sector Distribution
Investment Activity
DealsAvg Round Size
Portfolio
30 investments
| Company | Round | Amount | Date |
|---|---|---|---|
| Series A | — | Sep 2026 | |
| Series A | $28M | Oct 2025 | |
| Series A | $28M | Oct 2025 | |
| Series A | $23M | Jul 2025 | |
| Series A | $23M | Jul 2025 | |
| Seed | $23M | Jan 2025 | |
| Ee2ip technologies | Growth | $120M | May 2023 |
| Growth | $260M | Apr 2023 | |
| WWorldsensing | Series D | — | Jan 2023 |
| Series D | $200M | Oct 2021 | |
| Series B | $33M | Apr 2021 | |
| Series B | $85M | Apr 2021 | |
| Series C | — | Sep 2020 | |
| IInvixium | Unknown | $3M | Jun 2020 |
| Unknown | $10M | May 2020 | |
| IInvixium | Unknown | $3M | Jan 2020 |
| Ee2ip technologies | Growth | $120M | Jan 2020 |
| Series C | $17M | Dec 2019 | |
| Series B | $16.5M | Jan 2018 | |
| WWorldsensing | Series B | $8.3M | Jul 2017 |
| Series D | — | Jan 2017 | |
| WWorldsensing | Series D | — | Jan 2017 |
| Series A | — | Jan 2015 | |
| Series B | — | — | |
| Ee2ip technologies | Series B | $120M | — |
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Top Co-Investors
Export Development Canada7 shared
ETF Partners5 shared
Translink Capital4 shared
Cisco Investments4 shared
Chevron Technology Ventures3 shared
RRE Ventures3 shared
BDC Capital3 shared
CIBC Innovation Banking3 shared
Connecticut Innovations3 shared
White Star Capital3 shared
Investissement Québec3 shared
Realty Corporation3 shared
Expon Capital2 shared
EQT Ventures2 shared
Aberdeen Standard Investments2 shared
Felix Capital2 shared
Prosus Ventures2 shared
Invest-NL2 shared
Estari2 shared
Quadia2 shared
Last updated: 20 October 2026