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    Consumer Investment Firms

    Consumer companies build products and services sold directly to individuals, spanning consumer apps, direct-to-consumer brands, personal finance tools, and lifestyle platforms.

    There are 853 venture capital and private equity investment firms investing in Consumer tracked by Goldilocks AI. The most active by portfolio size are Y Combinator, Founders Fund, and GV (Google Ventures).

    Last updated: 16 April 2026

    Investment Firms

    853

    Total Investments

    24,908

    Top Location

    New York

    Top Stage

    Series A

    Where Consumer Investment Firms Are Based

    The largest concentration of Consumer investment firms is in New York (132 investment firms). This is followed by San Francisco (119), London (49), Menlo Park (26), Paris (25). Overall, 63% of Consumer investment firms are based in the United States.

    Investment Stages for Consumer

    Consumer investment firms most commonly invest at the Series A stage, with 681 investment firms active at this stage. This is followed by Seed (621), Series B (501), Series C (299), Growth (155).

    Showing 136 of 853 investment firms

    Y Combinator logo

    Y Combinator

    San Francisco, California, United States

    1,049 investments

    Seed, Series A

    Fintech, AI, Healthcare

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    Founders Fund logo

    Founders Fund

    San Francisco, California, United States

    752 investments

    Seed, Series A

    Fintech, Healthcare, Consumer

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    GV (Google Ventures) logo

    GV (Google Ventures)

    Mountain View, California, United States

    676 investments

    Series B, Series A

    Healthcare, AI, Fintech

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    Index Ventures logo

    Index Ventures

    San Francisco, California, United States

    542 investments

    Series A, Series B

    Fintech, AI, E-Commerce & Marketplace

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    NEA (New Enterprise Associates) logo

    NEA (New Enterprise Associates)

    Menlo Park, California, United States

    431 investments

    Series A, Series B

    AI, Data & Analytics, Consumer

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    SoftBank Vision Fund logo

    SoftBank Vision Fund

    San Francisco, California, United States

    394 investments

    Growth, Series C

    Fintech, Mobility & Transportation, E-Commerce & Marketplace

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    Kleiner Perkins logo

    Kleiner Perkins

    Menlo Park, California, United States

    359 investments

    Series B, Series A

    Fintech, Healthcare, AI

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    SV Angel logo

    SV Angel

    San Francisco, California, United States

    350 investments

    Seed, Series A

    Fintech, AI, Healthcare

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    First Round Capital logo

    First Round Capital

    San Francisco, California, United States

    297 investments

    Seed, Series A

    Healthcare, Fintech, AI

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    True Ventures logo

    True Ventures

    San Francisco, California, United States

    255 investments

    Seed, Series A

    Consumer, AI, Healthcare

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    Thrive Capital logo

    Thrive Capital

    New York, New York, United States

    249 investments

    Series B, Series C

    Fintech, Healthcare, AI

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    Norwest Venture Partners logo

    Norwest Venture Partners

    Palo Alto, California, United States

    203 investments

    Series C, Series A

    Healthcare, E-Commerce & Marketplace, AI

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    500 Startups logo

    500 Startups

    San Francisco, California, United States

    200 investments

    Seed, Series A

    E-Commerce & Marketplace, Fintech, Education

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    FJ Labs logo

    FJ Labs

    New York, New York, United States

    189 investments

    Series A, Seed

    Fintech, E-Commerce & Marketplace, Logistics & Supply Chain

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    Greycroft logo

    Greycroft

    New York, New York, United States

    186 investments

    Series A, Series B

    Fintech, Consumer, AI

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    General Atlantic logo

    General Atlantic

    New York, New York, United States

    180 investments

    Growth, Series C

    Fintech, E-Commerce & Marketplace, Healthcare

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    DST Global logo

    DST Global

    Hong Kong

    178 investments

    Growth, Series C

    Fintech, E-Commerce & Marketplace, AI

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    Initialized Capital logo

    Initialized Capital

    San Francisco, California, United States

    177 investments

    Seed, Series A

    Healthcare, AI, Enterprise Software

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    Octopus Ventures logo

    Octopus Ventures

    London, United Kingdom

    177 investments

    Series A, Series B

    Healthcare, Fintech, Biotech & Life Sciences

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    Silicon Valley Bank logo

    Silicon Valley Bank

    Santa Clara, California, United States

    174 investments

    Series A, Series B

    Fintech, Healthcare, Consumer

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    Craft Ventures logo

    Craft Ventures

    San Francisco, California, United States

    168 investments

    Series A, Seed

    Cybersecurity, Fintech, Consumer

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    Partech logo

    Partech

    Paris, France

    157 investments

    Series A, Series B

    Fintech, Healthcare, AI

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    FirstMark Capital logo

    FirstMark Capital

    New York, New York, United States

    147 investments

    Series A, Series B

    Healthcare, Data & Analytics, AI

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    Goodwater Capital logo

    Goodwater Capital

    Burlingame, California, United States

    143 investments

    Seed, Series A

    Fintech, Consumer, Social & Community

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    Valor Equity Partners logo

    Valor Equity Partners

    San Francisco, California, United States

    142 investments

    Series B, Series A

    AI, Climate & Energy, Fintech

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    Lerer Hippeau logo

    Lerer Hippeau

    New York, New York, United States

    140 investments

    Seed, Series A

    Consumer, Healthcare, E-Commerce & Marketplace

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    Mayfield Fund logo

    Mayfield Fund

    Menlo Park, California, United States

    139 investments

    Series A, Series B

    AI, Cybersecurity, Infrastructure & Cloud

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    Bpifrance logo

    Bpifrance

    Maisons-Alfort, France

    137 investments

    Seed, Series A

    Biotech & Life Sciences, Healthcare, Fintech

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    B

    BoxGroup

    New York, New York, United States

    137 investments

    Seed, Series A

    Healthcare, Fintech, AI

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    Speedinvest logo

    Speedinvest

    Vienna, Austria

    136 investments

    Seed, Series A

    Fintech, Climate & Energy, Consumer

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    Techstars logo

    Techstars

    Boulder, Colorado, United States

    135 investments

    Seed, Series A

    Fintech, AI, Healthcare

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    Cherry Ventures logo

    Cherry Ventures

    Berlin, Germany

    132 investments

    Series A, Seed

    Fintech, Consumer, AI

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    Soma Capital logo

    Soma Capital

    San Francisco, California, United States

    130 investments

    Seed, Series A

    Fintech, AI, Consumer

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    Slow Ventures logo

    Slow Ventures

    San Francisco, California, United States

    127 investments

    Seed, Series A

    Fintech, Healthcare, Consumer

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    Kima Ventures logo

    Kima Ventures

    Paris, France

    122 investments

    Seed, Pre Seed

    AI, Consumer, Fintech

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    Abstract Ventures logo

    Abstract Ventures

    San Francisco, California, United States

    119 investments

    Seed, Series A

    Fintech, Enterprise Software, AI

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