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    American Family Ventures

    Madison, Wisconsin, United StatesFounded 2010

    American Family Ventures is a venture capital firm that focuses on early-stage startups (incubation to growth, Seed to Series B) innovating within the Insurtech sector, as well as adjacent industries and enabling technologies like FinTech, Data/Analytics, IoT, and Cybersecurity that can transform the insurance ecosystem. Their strategy involves seeking both strong financial returns and strategic value by partnering with companies that can shape the future of insurance.

    Deal activity increased 200% year-over-year (3 deals in the last 12 months). Average disclosed round size is $35.9M (across 24 rounds with reported amounts).

    Find people at American Family Ventures on Goldilocks AI

    Portfolio

    25

    Fund Size

    $700M

    Top Stage

    Seed

    Last 12 Mo

    3

    Team

    TP

    Tiana Pidgeon

    Senior Associate

    MB

    Mary Boersma

    Platform Principal

    PK

    Pat Kneeland

    Principal

    Portfolio Breakdown

    Stage Distribution

    Sector Distribution

    Investment Activity

    DealsAvg Round Size

    Portfolio

    25 investments
    CompanyRoundAmountDate
    Qumis logoQumisSeed$4.3MFeb 2026
    Chamber Cardio logoChamber CardioSeries A$60MFeb 2026
    Ledgebrook logoLedgebrookSeries C$65MJun 2025
    XP Health logoXP HealthSeries B$33.2MSep 2024
    Chamber Cardio logoChamber CardioSeed$8MMar 2024
    Entrio logoEntrioUnknown$11MNov 2023
    Chelsea Avondale logoChelsea AvondaleSeries CMay 2023
    PPlantdSeries A$10MFeb 2023
    Branch logoBranchSeries C$147MJun 2022
    Hometap logoHometapSeries C$60MDec 2021
    Clearcover logoClearcoverSeries D$200MApr 2021
    Turtlemint logoTurtlemintSeries D$30MNov 2020
    TTire AgentSeed$5MJul 2020
    Branch logoBranchSeries A$24MJul 2020
    Hometap logoHometapUnknown$100MDec 2019
    TTerakiSeed$2MMar 2019
    TicketGuardian logoTicketGuardianSeries A$8MDec 2018
    VVesper TechnologiesSeries B$23MMay 2018
    LeaseLock logoLeaseLockSeries A$10MApr 2018
    RRed Balloon SecuritySeries A$21.9MApr 2018
    CCozySeries B$8.5MAug 2016
    KKeen HomeSeed$1.5MOct 2014
    IIngeniousIOSeed$4M
    Sana logoSanaSeries A$20M
    BBoundless RiderSeed$4.8M

    Top Co-Investors

    Greycroft3 shared
    AlleyCorp2 shared
    SignalFire2 shared
    G20 Ventures2 shared
    Pillar2 shared
    IDEA Fund Partners1 shared
    Fin Capital1 shared
    Alicorn1 shared
    Gigafund1 shared
    JAM Fund1 shared
    Galvanize1 shared

    Last updated: 16 April 2026