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    Grace Beauty Capital

    New York, New York, United StatesFounded 2010
    gracebeauty.com/grace-beauty-capitalLinkedIn
    ConsumerE-Commerce & Marketplace

    Grace Beauty Capital is the venture capital arm of Grace Beauty, a leading North American beauty distributor. The firm makes early-stage investments in next-generation digital-first consumer brands, retail technology, and related companies, leveraging deep sector expertise in beauty and omni-channel retail distribution.

    50% of their portfolio is in Consumer. Average disclosed round size is $16.0M (across 8 rounds with reported amounts).

    Find people at Grace Beauty Capital on Goldilocks AI

    Portfolio

    4

    Fund Size

    —

    Top Stage

    Series A

    Last 12 Mo

    0

    Team

    AF

    Angela Fresolone

    Director of Demand and Inventory Planning

    JP

    Joe Pascrell

    Director Of Sales

    SE

    Sam Endy

    Director of Treasury Operations

    SR

    Sean Rogers

    Senior Director of Finance

    AC

    Ashley Carter

    Vice President Sales

    EW

    Elyse Warner

    Senior Vice President of Analytics & Insights

    GA

    Geovanny Avecillas

    Vice President, Warehouse & Logistics

    LF

    Laurie Finley

    Vice President Sales

    AL

    Alison Lee

    Associate Brand Marketing Manager

    BA

    Bailey Avecillas

    Senior Analyst of Operations and Logistics

    EK

    Eboni King

    Senior Sales & Inventory Analyst

    RH

    Renee Huizar

    Senior Data & Sales Analyst

    Portfolio Breakdown

    Stage Distribution

    Sector Distribution

    Investment Activity

    DealsAvg Round Size

    Portfolio

    8 investments
    CompanyRoundAmountDate
    BBravo SierraSeries A$12MFeb 2020
    Parachute Home logoParachute HomeSeries C$30MJun 2018
    Rothy's logoRothy'sSeries B$42MJan 2018
    Rothy's logoRothy'sSeries A$7MAug 2017
    DoubleDutch logoDoubleDutchSeries B$4MNov 2012
    DoubleDutch logoDoubleDutchSeries A$2MApr 2012
    DoubleDutch logoDoubleDutchSeed$1MApr 2011
    Parachute Home logoParachute HomeSeries C$30M—

    Top Co-Investors

    Bessemer Venture Partners3 shared
    M132 shared
    Finn Capital Partners2 shared
    Lightspeed Venture Partners2 shared
    Upfront Ventures2 shared
    H.I.G. Growth Partners2 shared
    Suffolk Equity Partners2 shared
    Daher Capital2 shared
    Susa Ventures2 shared
    Lightbank2 shared
    Floodgate Fund2 shared
    Bullpen Capital2 shared
    Redpoint Ventures1 shared
    Credo Ventures1 shared
    Canaan Partners1 shared
    Mousse Partners1 shared
    Founders Fund1 shared
    JAWS Estates Capital, LLC1 shared
    The Goldman Sachs Group, Inc.1 shared
    CRV1 shared

    Last updated: 20 October 2026