Haslam Sports Group (HSG) is a sports and entertainment investment and holding company owned by the Haslam and Johnson families. Through HSG Ventures, it makes strategic early-stage investments in sports, entertainment, and gaming companies, while its broader portfolio includes ownership of the Cleveland Browns, Columbus Crew, and a controlling interest in the Milwaukee Bucks.
75% of their portfolio is in Gaming. Their most common stage is series-a (62% of deals). Average disclosed round size is $21.1M (across 7 rounds with reported amounts).
Portfolio
5
Fund Size
—
Top Stage
Series A
Last 12 Mo
0
Team
JW Johnson
Managing Partner
Katie Murphy
Director, Managing Partner Operations
Allison Likar
Executive Assistant
Blake Wilson
Coordinator, Business Operations
Brandon Long
Coordinator, Executive Operations
Dee and Jimmy Haslam
CEO and Chairman, Managing Partners
Elizabeth Blank
Senior Executive Assistant
Greg Rush
Chief Financial Officer
Portfolio Breakdown
Stage Distribution
Sector Distribution
Investment Activity
Portfolio
| Company | Round | Amount | Date |
|---|---|---|---|
 Jackpot.com | Series A | $10M | Jan 2026 |
 Homage Co | Growth | — | Oct 2024 |
 StatusPRO | Series A | $20M | Feb 2024 |
 Jackpot | Series A | $35M | Jun 2022 |
| Jackpot.com | Series A | $35M | Jun 2022 |
| Jackpot.com | Series A | $37M | Jan 2022 |
| SStatusPro, Inc. | Seed | $5.2M | Aug 2021 |
| StatusPRO | Seed | $5.2M | Aug 2021 |
Top Co-Investors
Last updated: 7 October 2026