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Heartland Ventures focuses on investing in early-stage (seed to Series A) high-growth technology startups that provide B2B solutions for traditional Midwestern industries like manufacturing, logistics, real estate, and construction. Their strategy involves connecting these startups with their network of Midwestern corporate partners, who serve as both investors and potential early-adopter customers, providing both capital and crucial market access.
Deal activity decreased year-over-year (2 deals in the last 12 months vs 3 prior). Their most common stage is seed (42% of deals). Average disclosed round size is $19.8M (across 10 rounds with reported amounts).
Portfolio
12
Fund Size
$140M
Top Stage
Seed
Last 12 Mo
2
Portfolio Breakdown
Stage Distribution
Sector Distribution
Investment Activity
DealsAvg Round Size
Portfolio
12 investments
| Company | Round | Amount | Date |
|---|---|---|---|
 Lunar | Unknown | $46M | Jan 2026 |
 Parspec | Series A | $20M | Jul 2025 |
 GenLogs | Series A | $14.6M | Feb 2025 |
 Endeavor | Seed | $7M | Nov 2024 |
 Pear Commerce | Series A | $10M | Jun 2024 |
 Claira | Seed | $3.5M | May 2022 |
| LLandfolk | Unknown | — | Mar 2022 |
| Lunar | Series D | $77M | Mar 2022 |
| TTiggy | Seed | $6.3M | Dec 2021 |
 Kea | Series A | $10M | Nov 2020 |
| SSoil Connect | Seed | $3.3M | — |
 Workstream | Seed | — | — |
Top Co-Investors
Threshold Ventures1 shared
Innovation Endeavors1 shared
Building Ventures1 shared
Hometeam Ventures1 shared
Cemex Ventures1 shared
Great Oaks1 shared
Founders Fund1 shared
FJ Labs1 shared
Basis Set Ventures1 shared
Venrock1 shared
HOF Capital1 shared
AutoTech Ventures1 shared
TitletownTech1 shared
Stage 2 Capital1 shared
Dundee Venture Capital1 shared
M251 shared
Tencent Investment1 shared
Kinnevik1 shared
Marbruck1 shared
Streamlined Ventures1 shared
Last updated: 16 April 2026