JamJar Investments is a London-based venture capital firm that focuses on early-stage investments in high-growth consumer brands across the UK and Europe. They typically invest between £500,000 and £5 million in seed and Series A rounds, targeting direct-to-consumer (D2C) ventures in sectors such as food and beverages, personal care, health and wellness, pet products, and tech-enabled lifestyle services.
30% of their portfolio is in Consumer. They made 2 investments in the last 12 months. Average disclosed round size is $8.9M (across 20 rounds with reported amounts).
Portfolio
23
Fund Size
$134M
Top Stage
Series A
Last 12 Mo
2
Portfolio Breakdown
Stage Distribution
Sector Distribution
Investment Activity
DealsAvg Round Size
Portfolio
23 investments
| Company | Round | Amount | Date |
|---|---|---|---|
 Shellworks | Series A | $15M | Mar 2026 |
 Sava Technologies | Series A | $19M | Jul 2025 |
| MMarleybones | Seed | $1.1M | Apr 2024 |
 Flash Pack | Series A | $6.2M | Oct 2023 |
 Béa Fertility | Seed | $3.2M | Jul 2023 |
| SSURI (SUstainable RItuals) | Pre-Seed | $2M | Oct 2022 |
| WWild Cosmetics | Unknown | $5.9M | Feb 2022 |
 theUp.co | Unknown | $9.4M | Jan 2022 |
 Patch | Unknown | $3.7M | Feb 2021 |
| WWild Cosmetics | Seed | $2.2M | Oct 2020 |
 smol | Series A | $8.8M | Jul 2020 |
 Koru Kids | Series A | $12.1M | Aug 2019 |
 ChargedUp | Seed | $1.6M | Feb 2019 |
| FFarewill | Unknown | $9.8M | Jan 2019 |
| IImmersive Games Lab | Seed | $3.3M | Jan 2019 |
| HHellocar | Seed | $1.3M | Feb 2017 |
 Big Health | Series A | $12M | Jul 2016 |
| PPariti | Unknown | — | Dec 2015 |
 Deliveroo | Series A | — | Jun 2014 |
 Carfoldio Ltd. | Unknown | — | — |
 Generation Home | Series A | $30.4M | — |
| AAlva | Seed | $1.4M | — |
 Who Gives A Crap | Unknown | $30M | — |
Top Co-Investors
Index Ventures4 shared
Balderton Capital2 shared
Octopus Ventures2 shared
Forward Partners2 shared
Founders Fund2 shared
Zoopla1 shared
Sweet Capital1 shared
Alter Global1 shared
NFDG1 shared
Founder Collective1 shared
LocalGlobe1 shared
Third Sphere1 shared
Local Globe1 shared
Norrsken VC1 shared
True Ventures1 shared
Italian Founders Fund1 shared
Athletico Ventures1 shared
Exceptional Capital1 shared
Garage Capital1 shared
Mithril Capital Management1 shared
Last updated: 24 April 2026