JamJar Investments is an early-stage European consumer venture capital firm founded and run by the founders of innocent drinks. The firm invests £0.5m–£5m in high-growth, tech-enabled consumer brands, with its latest fund of $140m raised in 2021.
32% of their portfolio is in Consumer. They made 2 investments in the last 12 months. Average disclosed round size is $8.4M (across 20 rounds with reported amounts).
Portfolio
38
Fund Size
$140M
Top Stage
Seed
Last 12 Mo
1
Team
Portfolio Breakdown
Stage Distribution
Sector Distribution
Investment Activity
DealsAvg Round Size
Portfolio
44 investments
| Company | Round | Amount | Date |
|---|---|---|---|
 Shellworks | Series A | $15M | Mar 2026 |
 Sava | Series A | $19M | Jul 2025 |
 Yepoda | Series B | — | Jan 2025 |
 Marleybones | Seed | — | Apr 2024 |
 Flash Pack | Series A | $6.2M | Oct 2023 |
 Bea Fertility | Seed | $3.2M | Jul 2023 |
| Yepoda | Series A | — | Jan 2023 |
| SSURI (SUstainable RItuals) | Pre-Seed | — | Oct 2022 |
| WWild Cosmetics | Unknown | — | Feb 2022 |
| TtheUp.co | Unknown | $9.4M | Jan 2022 |
 Lollipop | Seed | — | Jan 2022 |
 Cuckoo | Seed | $6M | Apr 2021 |
 Patch | Unknown | $3.7M | Feb 2021 |
| WWild Cosmetics | Seed | — | Oct 2020 |
 Smol | Series A | — | Jul 2020 |
| BBy Miles | Series B | — | Jan 2020 |
 Koru Kids | Series A | $12.1M | Aug 2019 |
| CChargedUp | Seed | $1.6M | Feb 2019 |
 Farewill | Unknown | $9.8M | Jan 2019 |
| IImmersive Games Lab | Seed | $3.3M | Jan 2019 |
 Countingup | Seed | — | Jan 2018 |
| HHellocar | Seed | $1.3M | Feb 2017 |
 FiiT | Unknown | $3.2M | Jan 2017 |
| Countingup | Seed | — | Jan 2017 |
 Big Health | Series A | $12M | Jul 2016 |
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Top Co-Investors
Forward Partners5 shared
Index Ventures5 shared
Octopus Ventures4 shared
Slingshot Ventures4 shared
Kindred Ventures2 shared
Balderton Capital2 shared
Samos Investments2 shared
Founders Fund2 shared
Verlinvest2 shared
Frontline Ventures2 shared
NVentures2 shared
Garage Capital1 shared
Third Kind Venture Capital1 shared
firstminute capital1 shared
Mithril Capital Management1 shared
La Famiglia1 shared
Entrée Capital1 shared
Kaiser Permanente Ventures1 shared
7percent Ventures1 shared
Atomico1 shared
Last updated: 9 September 2026