JamJar Investments is an early-stage European consumer venture capital firm founded and run by the founders of innocent drinks. The firm invests £0.5m–£5m in high-growth, tech-enabled consumer brands, with its latest fund of $140m raised in 2021.
34% of their portfolio is in Consumer. Deal activity decreased year-over-year (1 deal in the last 12 months vs 2 prior). Their most common stage is seed (40% of deals). Average disclosed round size is $14.8M (across 26 rounds with reported amounts).
Portfolio
48
Fund Size
$140M
Top Stage
Seed
Last 12 Mo
1
Team
Portfolio Breakdown
Stage Distribution
Sector Distribution
Investment Activity
DealsAvg Round Size
Portfolio
58 investments
| Company | Round | Amount | Date |
|---|---|---|---|
 Shellworks | Series A | $15M | Mar 2026 |
 Sava | Series A | $19M | Jul 2025 |
 Yepoda | Series B | — | Jan 2025 |
| WWith Nothing Underneath (WNU) | Growth | — | Oct 2024 |
 Yoto | Series A | $17M | Jun 2024 |
 Tiney | Series A | — | May 2024 |
 Marleybones | Seed | — | Apr 2024 |
 Flash Pack | Series A | $6.2M | Oct 2023 |
 Béa Fertility | Seed | $3.2M | Jul 2023 |
 Lucky Saint | Series A | — | Jan 2023 |
| Yepoda | Series A | — | Jan 2023 |
| SSURI (SUstainable RItuals) | Pre-Seed | — | Oct 2022 |
| WWild Cosmetics | Unknown | — | Feb 2022 |
 theUp.co | Unknown | $9.4M | Jan 2022 |
 Lollipop | Seed | — | Jan 2022 |
| Yoto | Series A | $17M | May 2021 |
 Cuckoo | Seed | $6M | Apr 2021 |
 Patch | Seed | $3.7M | Feb 2021 |
 Bea Fertility | Pre-Seed | $3.2M | Jan 2021 |
 Onto | Series B | $175M | Jan 2021 |
| WWild Cosmetics | Seed | — | Oct 2020 |
 smol | Series A | — | Jul 2020 |
| BBy Miles | Series B | — | Jan 2020 |
| Tiney | Unknown | $6.5M | Jan 2020 |
 Papier | Series B | $8.1M | Sep 2019 |
Page 1 of 3
Top Co-Investors
Forward Partners7 shared
Index Ventures7 shared
Octopus Ventures6 shared
Slingshot Ventures4 shared
Balderton Capital3 shared
Global Founders Capital3 shared
Founders Fund3 shared
Rough Draft2 shared
Kindred Ventures2 shared
Samos Investments2 shared
7percent Ventures2 shared
Atomico2 shared
Calm/Storm Ventures2 shared
Verlinvest2 shared
Salica Investments2 shared
DCM Ventures2 shared
Beringea2 shared
Y Combinator2 shared
InMotion Ventures2 shared
Insurtech Gateway2 shared
Last updated: 27 September 2026