Princeton Equity Group is a private equity firm that partners with franchisor and multi-location businesses, providing capital and operational support to help management teams reach their next phase of growth. The firm invests in consumer, healthcare, and business services companies across the lower middle market.
40% of their portfolio is in Healthcare.
Portfolio
5
Fund Size
$575M
Top Stage
Unknown
Last 12 Mo
0
Team
Portfolio Breakdown
Stage Distribution
Sector Distribution
Investment Activity
Portfolio
5 investments
| Company | Round | Amount | Date |
|---|---|---|---|
 Barry's | Unknown | — | Jan 2025 |
| PPrinceton Medspa Partners | Growth | $120M | Jan 2024 |
 Stretch Zone | Unknown | — | Apr 2023 |
 International Franchise Professionals Group | Unknown | — | May 2022 |
 Ellie Mental Health | Unknown | — | May 2022 |
Last updated: 20 October 2026