Redrice Ventures is a London-based venture capital firm backing premium consumer brands, platforms, marketplaces, and related B2B retail tech solutions at seed and Series A stages. Founded in 2018, the firm invests at the intersection of creativity and commerce across sport, health, and wellness.
44% of their portfolio is in Consumer. Average disclosed round size is $3.6M (across 3 rounds with reported amounts).
Portfolio
15
Fund Size
$96M
Top Stage
Unknown
Last 12 Mo
1
Team
AB
Alistair Brownlee, MBE
Associate Partner
IS
Ivan Shyr
Operating Partner
SA
Sir Andy Murray
Associate Partner
CY
Claudia Yupangco
Investor
HC
Helen Connor
Operations & Finance Manager
Portfolio Breakdown
Stage Distribution
Sector Distribution
Investment Activity
DealsAvg Round Size
Portfolio
16 investments
| Company | Round | Amount | Date |
|---|---|---|---|
 Manors | Unknown | — | Jan 2026 |
 Lovetovisit | Unknown | $4.1M | Aug 2024 |
 spacegoods | Seed | — | Feb 2024 |
 Self Space | Seed | — | Jan 2024 |
| UUntamed | Series B | — | Jan 2024 |
 Untamed | Series B | — | Jan 2024 |
 Luna Daily | Seed | — | Jan 2023 |
 Luna Daily | Unknown | $3.7M | Jan 2023 |
| Untamed | Series A | — | Jan 2023 |
 HYLO | Series A | $3.1M | Mar 2022 |
 GoJoe | Unknown | — | Mar 2022 |
| MMirthy | Pre-Seed | — | Aug 2021 |
 Puresport | Unknown | — | — |
 Banquist | Unknown | — | — |
| FFLEXSEA | Seed | — | — |
| LLovetovisit.com | Unknown | — | — |
Top Co-Investors
Five Seasons Ventures5 shared
Joyance Partners2 shared
Seedrs2 shared
Coefficient Capital2 shared
Slingshot Ventures1 shared
G-FUND1 shared
Bek Ventures1 shared
Angels Capital1 shared
Achieve Partners1 shared
Venrex Investment Management LLP1 shared
Animoca Brands1 shared
KM Capital1 shared
True Ventures1 shared
Fair By Design1 shared
Indico Capital Partners1 shared
Icon Ventures1 shared
Founders, Inc.1 shared
Velocity Capital1 shared
Last updated: 8 September 2026