Shrug Capital is a venture capital firm that primarily focuses on early-stage consumer startups, with investments also spanning entertainment, human capital, application software, hardware, social platforms, deep tech, FinTech, AI, and Web3. Their strategy involves a hands-on, "value-add" approach, actively supporting portfolio companies with their extensive network and guidance beyond just capital.
Their most common stage is seed (55% of deals). Average disclosed round size is $19.7M (across 43 rounds with reported amounts).
Portfolio
44
Fund Size
$125M
Top Stage
Seed
Last 12 Mo
2
Portfolio Breakdown
Stage Distribution
Sector Distribution
Investment Activity
DealsAvg Round Size
Portfolio
44 investments
| Company | Round | Amount | Date |
|---|---|---|---|
 EnduroSat | Growth | $104M | Oct 2025 |
 Varda Space Industries | Series C | $187M | Jul 2025 |
 W | Series A | $14M | Jul 2024 |
 Summer Health | Series A | $11.7M | Apr 2024 |
 Pogo | Seed | $14.8M | Aug 2022 |
| HHang | Series A | $16M | Jul 2022 |
 Aidaly | Series A | $8.5M | Jun 2022 |
| FFriendly Apps | Seed | $3M | May 2022 |
 Nucleus Genomics | Seed | $3.5M | Dec 2021 |
| PParty Round | Seed | $7M | Nov 2021 |
 Alt | Series C | $75M | Nov 2021 |
 Matter | Series A | $7M | Oct 2021 |
 Lula | Series A | $18M | Jul 2021 |
 Snackpass | Series B | $70M | Jun 2021 |
 Merlin Labs | Seed | $3.5M | May 2021 |
 Mem | Seed | $5.6M | Apr 2021 |
 SuperRare | Series A | $9M | Mar 2021 |
 Hellosaurus | Seed | $3.5M | Nov 2020 |
| DDigitalBrain | Seed | $3.4M | Oct 2020 |
 Popshop Live | Seed | $3M | Jul 2020 |
 Command E | Seed | $4.3M | May 2020 |
| YYolo | Series A | $8M | Feb 2020 |
 ChartHop | Seed | $5M | Feb 2020 |
 Ikaria | Seed | $1.5M | Feb 2020 |
 AdQuick | Series A | $6M | Feb 2020 |
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Top Co-Investors
Founders Fund7 shared
Andreessen Horowitz7 shared
Initialized Capital4 shared
Seven Seven Six4 shared
Lux Capital4 shared
Abstract Ventures4 shared
Floodgate4 shared
Y Combinator3 shared
Caffeinated Capital3 shared
Weekend Fund3 shared
GV (Google Ventures)3 shared
Day One Ventures3 shared
Betaworks3 shared
Box Group3 shared
Craft Ventures3 shared
SV Angel3 shared
Quiet Capital2 shared
Sound Ventures2 shared
BoxGroup2 shared
Khosla Ventures2 shared
Last updated: 15 April 2026