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Shrug Capital is a venture capital firm that primarily focuses on early-stage consumer startups, with investments also spanning entertainment, human capital, application software, hardware, social platforms, deep tech, FinTech, AI, and Web3. Their strategy involves a hands-on, "value-add" approach, actively supporting portfolio companies with their extensive network and guidance beyond just capital.
Portfolio
16
Fund Size
$125M
Top Stage
Seed
Last 12 Mo
1
Stage Distribution
Portfolio
16 investments
| Company | Round | Amount | Date |
|---|---|---|---|
| EnduroSat | Growth | $104M | Oct 2025 |
| Aidaly | Seed | $8.5M | Jun 2022 |
| Nucleus Genomics | Seed | $3.5M | Dec 2021 |
| Party Round | Seed | $7M | Nov 2021 |
| Alt | Series B | $75M | Nov 2021 |
| Lula | Series A | $18M | Jul 2021 |
| SuperRare | Series A | $9M | Mar 2021 |
| Hellosaurus | Seed | $3.5M | Nov 2020 |
| DigitalBrain | Seed | $3.4M | Oct 2020 |
| Daisie | Seed | $2.5M | May 2019 |
| Massless | Seed | $2M | Feb 2019 |
| Khloud | Series A | $12M | — |
| MicroAcquire | Series A | $11M | — |
| Cohere.io | Seed | $3.1M | — |
| Party Round | Pre-Seed | $7M | — |
| Hadrian | Series B | $117M | — |
Top Co-Investors
Founders Fund4 shared
Seven Seven Six4 shared
Andreessen Horowitz3 shared
Lux Capital2 shared
Caffeinated Capital2 shared
Scribble Ventures2 shared
Quiet Capital1 shared
K5 Global1 shared
Serena1 shared
Bessemer Venture Partners1 shared
Velvet Sea Ventures1 shared
Collaborative Fund1 shared
Third Kind Venture Capital1 shared
Samsung Next1 shared
Sound Ventures1 shared
Entrepreneur First1 shared
Initialized Capital1 shared
Y Combinator1 shared
BoxGroup1 shared
Soma Capital1 shared
Last updated: 1 March 2026