Shrug Capital is a San Francisco-based early-stage venture capital firm founded in 2018 by Niv Dror and Moshe Lifschitz, focused on consumer startups and culturally resonant products. The firm combines Silicon Valley connections with creative marketing expertise to help founders build and grow consumer-focused companies.
Deal activity increased 50% year-over-year (3 deals in the last 12 months). Their most common stage is seed (48% of deals). Average disclosed round size is $26.5M (across 59 rounds with reported amounts).
Portfolio
60
Fund Size
$54M
Top Stage
Seed
Last 12 Mo
1
Team
Moshe Lifschitz
Managing Partner
Niv Dror
Managing Partner
Sarah Mcbride
Partner
Aley King
Investment and Marketing Associate
Nick Abouzeid
Investment Lead
Portfolio Breakdown
Stage Distribution
Sector Distribution
Investment Activity
Portfolio
| Company | Round | Amount | Date |
|---|---|---|---|
 EnduroSat | Growth | $104M | Oct 2025 |
 Varda Opportunity | Series C | $187M | Jul 2025 |
| VVarda Space Industries | Series C | $187M | Jul 2025 |
| VVarda Space Industries | Series C | $187M | Jan 2025 |
| VVarda | Series C | $187M | Jan 2025 |
 W Labs Inc. | Series A | $14M | Jul 2024 |
| WW Labs | Unknown | $14M | Jul 2024 |
 Summer Health | Series A | $11.7M | Apr 2024 |
 Rob's Backstage Popcorn | Series A | $7M | Mar 2023 |
 Pogo | Seed | $14.8M | Aug 2022 |
 Hang | Series A | $16M | Jul 2022 |
 Aidaly | Series A | $8.5M | Jun 2022 |
 Friendly Apps | Seed | $3M | May 2022 |
| LLevels Health | Seed | $38M | Apr 2022 |
| AAntic | Seed | $7M | Jan 2022 |
 Nucleus | Seed | $3.5M | Dec 2021 |
| PParty Round | Seed | $7M | Nov 2021 |
 Alt.xyz | Series C | $75M | Nov 2021 |
 Matter Intelligence | Series A | $7M | Oct 2021 |
 Snackpass | Series B | $70M | Jun 2021 |
 Merlin Labs | Seed | $3.5M | May 2021 |
 Mem | Seed | $5.6M | Apr 2021 |
 SuperRare | Series A | $9M | Mar 2021 |
 Alula | Unknown | $2.2M | Jan 2021 |
 Carrd | Seed | $2M | Jan 2021 |
Top Co-Investors
Last updated: 9 September 2026