Shrug Capital is a San Francisco-based early-stage venture capital firm founded in 2018 by Niv Dror and Moshe Lifschitz, focused on consumer startups and culturally resonant products. The firm combines Silicon Valley connections with creative marketing expertise to help founders build and grow consumer-focused companies.
Their most common stage is seed (47% of deals). Average disclosed round size is $26.1M (across 72 rounds with reported amounts).
Portfolio
67
Fund Size
$54M
Top Stage
Seed
Last 12 Mo
3
Team
ML
Moshe Lifschitz
Managing Partner
ND
Niv Dror
Managing Partner
SM
Sarah Mcbride
Partner
AK
Aley King
Investment and Marketing Associate
NA
Nick Abouzeid
Investment Lead
Portfolio Breakdown
Stage Distribution
Sector Distribution
Investment Activity
DealsAvg Round Size
Portfolio
77 investments
| Company | Round | Amount | Date |
|---|---|---|---|
 Hadrian | Series B | $117M | Aug 2026 |
 Artemis | Unknown | $6M | Mar 2026 |
 EnduroSat | Growth | $104M | Oct 2025 |
 Varda | Series C | $187M | Jul 2025 |
| VVarda Space Industries | Series C | $187M | Jul 2025 |
| EnduroSat | Series B | — | May 2025 |
| Varda | Series C | $187M | Jan 2025 |
| VVarda Space | Series C | $187M | Jan 2025 |
| EnduroSat | Series C | $43M | Jan 2025 |
 W Labs Inc. | Series A | $14M | Jul 2024 |
| W Labs Inc. | Seed | $14M | Jul 2024 |
 Summer Health | Series A | $11.7M | Apr 2024 |
 Rob's Backstage Popcorn | Series A | $7M | Mar 2023 |
 Pogo | Seed | $14.8M | Aug 2022 |
 Hang | Series A | $16M | Jul 2022 |
 Aidaly | Series A | $8.5M | Jun 2022 |
 Friendly Apps | Seed | $3M | May 2022 |
| LLevels Health | Seed | $38M | Apr 2022 |
 Levels | Series A | $38M | Apr 2022 |
| AAntic | Seed | $7M | Jan 2022 |
 Nucleus | Seed | $3.5M | Dec 2021 |
 Party Round | Seed | $7M | Nov 2021 |
 Alt.xyz | Series C | $75M | Nov 2021 |
 Matter Intelligence | Series A | $7M | Oct 2021 |
 Snackpass | Series B | $70M | Jun 2021 |
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Top Co-Investors
Founders Fund16 shared
Lux Capital9 shared
Abstract Ventures8 shared
Floodgate Fund8 shared
General Catalyst8 shared
Caffeinated Capital7 shared
Andreessen Horowitz7 shared
SV Angel6 shared
GV6 shared
Seven Seven Six6 shared
Village Global5 shared
Y Combinator5 shared
Palm Tree Crew5 shared
Flybridge Capital Partners4 shared
Khosla Ventures4 shared
BoxGroup4 shared
Cowboy Ventures3 shared
Worklife3 shared
CoFound3 shared
Last updated: 7 October 2026