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    Sweet Capital

    London, United KingdomFounded 2015
    sweetcapital.comLinkedIn
    ConsumerGaming

    Sweet Capital is a private investment fund built by the founders of King.com (Candy Crush), following their $5.9B sale to Activision Blizzard in 2015. The firm invests its own capital primarily across the US and Europe at the pre-seed and seed stages.

    31% of their portfolio is in Social & Community. Their most common stage is seed (46% of deals). Average disclosed round size is $10.4M (across 21 rounds with reported amounts).

    Find people at Sweet Capital on Goldilocks AI

    Portfolio

    22

    Fund Size

    —

    Top Stage

    Seed

    Last 12 Mo

    0

    Team

    PL

    Pippa Lamb

    Partner

    Portfolio Breakdown

    Stage Distribution

    Sector Distribution

    Investment Activity

    DealsAvg Round Size

    Portfolio

    26 investments
    CompanyRoundAmountDate
    Sava logoSavaSeed—Jun 2024
    Wellthy logoWellthySeries B$25.5MMay 2023
    Heygo logoHeygoSeries A$20MFeb 2022
    Masters logoMastersSeed$2.7MJan 2022
    Pachama logoPachamaSeed$15MApr 2021
    The Expert logoThe ExpertSeed$3MApr 2021
    Pocket Worlds logoPocket WorldsUnknown$7MFeb 2021
    Highrise logoHighriseSeries A$7MFeb 2021
    Yubo logoYuboSeries C$47.5MNov 2020
    Justo logoJustoSeed$5MOct 2020
    Yubo logoYuboSeries C—Jan 2020
    Yubo logoYuboSeries A$12.3MDec 2019
    Peanut logoPeanutSeries A$5MNov 2019
    Mos logoMosSeed$4MApr 2019
    IImmersive Games LabSeed$3.3MJan 2019
    Yubo logoYuboSeed$12.3MJan 2019
    Yubo logoYuboGrowth$12.3MJan 2019
    SSimple FeastSeries A$12MJan 2018
    DogBuddy logoDogBuddySeries A—Sep 2017
    IInboardSeed$11.7MJan 2017
    Sensay logoSensaySeed$4.5MAug 2016
    Make Sense Labs logoMake Sense LabsSeed$4.5MJan 2016
    BOYDSENSE logoBOYDSENSEUnknown——
    BBonBotUnknown$2.4M—
    Alpha MOS logoAlpha MOSUnknown——
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    Top Co-Investors

    Alven5 shared
    Village Global5 shared
    Iris Capital5 shared
    Idinvest Partners4 shared
    Greycroft3 shared
    Index Ventures2 shared
    Eurazeo2 shared
    Idinvest2 shared
    Gaia Capital Partners2 shared
    Balderton Capital2 shared
    GFR Fund2 shared
    Y Combinator2 shared
    Everblue Management2 shared
    BITKRAFT Ventures2 shared
    BoxGroup2 shared
    Jolt Capital2 shared
    byFounders2 shared
    Draper Associates2 shared
    Norwest Venture Partners2 shared
    Female Founders Fund1 shared

    Last updated: 27 September 2026