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    Sweet Capital

    London, United KingdomFounded 2015
    sweetcapital.comLinkedIn
    ConsumerGaming

    Sweet Capital is a private investment fund built by the founders of King.com (Candy Crush), following their $5.9B sale to Activision Blizzard in 2015. The firm invests its own capital primarily across the US and Europe at the pre-seed and seed stages.

    31% of their portfolio is in Social & Community. Their most common stage is seed (46% of deals). Average disclosed round size is $10.4M (across 21 rounds with reported amounts).

    Find people at Sweet Capital on Goldilocks AI

    Portfolio

    22

    Fund Size

    —

    Top Stage

    Seed

    Last 12 Mo

    0

    Team

    PL

    Pippa Lamb

    Partner

    Portfolio Breakdown

    Stage Distribution

    Sector Distribution

    Investment Activity

    DealsAvg Round Size

    Portfolio

    26 investments
    CompanyRoundAmountDate
    Sava logoSavaSeed—Jun 2024
    Wellthy logoWellthySeries B$25.5MMay 2023
    Heygo logoHeygoSeries A$20MFeb 2022
    Masters logoMastersSeed$2.7MJan 2022
    Pachama logoPachamaSeed$15MApr 2021
    The Expert logoThe ExpertSeed$3MApr 2021
    Pocket Worlds logoPocket WorldsUnknown$7MFeb 2021
    Highrise logoHighriseSeries A$7MFeb 2021
    Yubo logoYuboSeries C$47.5MNov 2020
    Jüsto logoJüstoSeed$5MOct 2020
    Yubo logoYuboSeries C—Jan 2020
    Yubo logoYuboSeries A$12.3MDec 2019
    Peanut logoPeanutSeries A$5MNov 2019
    MOS logoMOSSeed$4MApr 2019
    IImmersive Games LabSeed$3.3MJan 2019
    Yubo logoYuboSeed$12.3MJan 2019
    Yubo logoYuboGrowth$12.3MJan 2019
    SSimple FeastSeries A$12MJan 2018
    DogBuddy logoDogBuddySeries A—Sep 2017
    IInboardSeed$11.7MJan 2017
    Sensay logoSensaySeed$4.5MAug 2016
    Make Sense Labs logoMake Sense LabsSeed$4.5MJan 2016
    BOYDSENSE logoBOYDSENSEUnknown——
    BBonBotUnknown$2.4M—
    Alpha MOS logoAlpha MOSUnknown——
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    Top Co-Investors

    Alven5 shared
    Village Global5 shared
    Iris Capital5 shared
    Idinvest Partners4 shared
    Greycroft3 shared
    Index Ventures2 shared
    Eurazeo2 shared
    Idinvest2 shared
    Revaia2 shared
    Balderton Capital2 shared
    GFR Fund2 shared
    Y Combinator2 shared
    Everblue Management2 shared
    BITKRAFT Ventures2 shared
    BoxGroup2 shared
    Jolt Capital2 shared
    byFounders2 shared
    Draper Associates2 shared
    Norwest Venture Partners2 shared
    Female Founders Fund1 shared

    Last updated: 7 October 2026