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    TSG Consumer Partners logo

    TSG Consumer Partners

    San Francisco, California, United StatesFounded 1986
    www.tsgconsumer.comLinkedIn
    ConsumerFood & AgricultureHealthcareE-Commerce & Marketplace

    TSG Consumer Partners is an American private equity firm and a global leader in consumer-focused investing, with approximately $20 billion in assets under management and a 40-year track record of building iconic consumer brands. The firm makes minority or majority investments in high-growth consumer companies across food & beverage, beauty & personal care, health & wellness, and other consumer categories.

    Average disclosed round size is $306.3M (across 10 rounds with reported amounts).

    Find people at TSG Consumer Partners on Goldilocks AI

    Portfolio

    13

    Fund Size

    $6B

    Top Stage

    Growth

    Last 12 Mo

    1

    Team

    Hadley Mullin

    Hadley Mullin

    SENIOR MANAGING DIRECTOR

    Adam Hemmer

    Adam Hemmer

    MANAGING DIRECTOR

    Alec Fogarty

    Alec Fogarty

    MANAGING DIRECTOR

    Beth Pickens

    Beth Pickens

    MANAGING DIRECTOR, HEAD OF LONDON

    Bill Cooling

    Bill Cooling

    MANAGING DIRECTOR

    Brian Crandall

    Brian Crandall

    MANAGING DIRECTOR, VANTAGE HEAD OF COMMERCIAL & DIGITAL

    Colin Welch

    Colin Welch

    MANAGING DIRECTOR, HEAD OF NEW YORK

    Dan Costello

    Dan Costello

    MANAGING DIRECTOR

    David Ligon

    David Ligon

    MANAGING DIRECTOR, CAPITAL MARKETS

    Dori Konig

    Dori Konig

    MANAGING DIRECTOR, HEAD OF TSG VANTAGE

    Drew Weilbacher

    Drew Weilbacher

    MANAGING DIRECTOR, CHIEF COMPLIANCE OFFICER

    Jessica Duran

    Jessica Duran

    MANAGING DIRECTOR, COO & CFO

    Portfolio Breakdown

    Stage Distribution

    Sector Distribution

    Investment Activity

    DealsAvg Round Size

    Portfolio

    14 investments
    CompanyRoundAmountDate
    Joe Hudson's Collision Center logoJoe Hudson's Collision CenterUnknown$1.3BJan 2026
    Farmley logoFarmleySeries C$42MMay 2025
    TThe Wrench GroupUnknown$1BJan 2023
    Scopely logoScopelyGrowth$340MOct 2020
    Mswipe logoMswipeSeries C—Dec 2017
    Greyloft logoGreyloftSeed$1.1MSep 2016
    SSaladStop!Seed$3.6MSep 2016
    Raw Pressery logoRaw PresserySeries B$4.5MFeb 2016
    MMy Fit FoodsGrowth—Jul 2015
    OOyo RoomsSeries B$25MApr 2015
    GGolden DuckUnknown——
    Leverage Edu logoLeverage EduSeries A$6.5M—
    Thrive Pet Healthcare logoThrive Pet HealthcareGrowth——
    Scopely logoScopelySeries E$340M—

    Top Co-Investors

    Sequoia Capital2 shared
    Canada Pension Plan Investment Board2 shared
    Wellington Management2 shared
    Battery Ventures2 shared
    BlackRock Private Equity Partners2 shared
    NewView Capital2 shared
    Soma Capital1 shared
    D1 Capital Partners1 shared
    Greycroft1 shared
    HighlandX1 shared
    Revolution Growth1 shared
    Alpha Wave Global1 shared
    B Capital1 shared
    Matrix Partners1 shared
    L Catterton1 shared
    Marlin Equity Partners1 shared
    Apricot Capital1 shared
    TomorrowVentures1 shared
    Blume Ventures1 shared
    Iris Capital1 shared

    Last updated: 8 September 2026