VMG Partners is a San Francisco-based private equity and growth equity firm founded in 2005, focused on branded consumer product, service, and technology companies. The firm operates two distinct strategies—VMG Consumer and VMG Technology—investing in innovative brands and technologies shaping the future of consumer.
Deal activity decreased year-over-year (2 deals in the last 12 months vs 6 prior). Average disclosed round size is $47.3M (across 47 rounds with reported amounts).
Portfolio
39
Fund Size
$1B
Top Stage
Series B
Last 12 Mo
2
Team
Portfolio Breakdown
Stage Distribution
Sector Distribution
Investment Activity
DealsAvg Round Size
Portfolio
55 investments
| Company | Round | Amount | Date |
|---|---|---|---|
 Scotch | Series A | $20M | Jun 2026 |
 Brami | Series B | $33M | May 2026 |
 Fruit Riot | Unknown | $33M | Jan 2026 |
 Lyric Bio | Series B | $43.5M | Aug 2025 |
 Lyric | Series B | — | Aug 2025 |
 Boulevard | Series D | $80M | Jul 2025 |
 Fermat | Series B | $45M | Jun 2025 |
| Boulevard | Series D | $80M | Jan 2025 |
 Fermat Commerce | Series B | $45M | Jan 2025 |
 Claim | Series A | $12M | Oct 2024 |
 Zitcha | Series A | — | Sep 2024 |
 Batbox | Series A | $7.3M | Jul 2024 |
 Nowsta | Series C | $35M | Jan 2023 |
 The Good Face Project | Seed | $5.7M | Aug 2022 |
| Boulevard | Series C | $70M | Aug 2022 |
 Afresh | Series B | $115M | Aug 2022 |
| RRedbud Brands | Series C | $46M | May 2022 |
 Mantra Health | Series A | $22M | Jan 2022 |
| KK18 | Series B | $25M | Jan 2022 |
| Zitcha | Seed | — | Jan 2022 |
| Boulevard | Series C | $70M | Jan 2022 |
| KK18 | Growth | $25M | Jan 2022 |
 Ampla | Series A | $40M | Dec 2021 |
 Maev | Unknown | $9M | Dec 2021 |
 Rowan | Series B | — | Oct 2021 |
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Top Co-Investors
Insight Partners9 shared
Index Ventures8 shared
Toba Capital7 shared
BoxGroup6 shared
Bonfire Ventures6 shared
Accel5 shared
Initialized Capital3 shared
Point72 Private Investments3 shared
Bain Capital Ventures2 shared
Greylock Partners2 shared
QED Investors2 shared
Courtside Ventures2 shared
Spark Capital2 shared
RiverPark Ventures2 shared
Alkeon Capital Management2 shared
Qualcomm Ventures2 shared
Endeavor2 shared
Kaszek2 shared
Tiger Global Management, LLC2 shared
Advent Global Opportunities2 shared
Last updated: 7 October 2026