VMG Partners is a San Francisco-based private equity and growth equity firm founded in 2005, focused on branded consumer product, service, and technology companies. The firm operates two distinct strategies—VMG Consumer and VMG Technology—investing in innovative brands and technologies shaping the future of consumer.
Average disclosed round size is $52.6M (across 35 rounds with reported amounts).
Portfolio
33
Fund Size
$1B
Top Stage
Series B
Last 12 Mo
3
Team
Portfolio Breakdown
Stage Distribution
Sector Distribution
Investment Activity
DealsAvg Round Size
Portfolio
42 investments
| Company | Round | Amount | Date |
|---|---|---|---|
 Scotch | Series A | $20M | Jun 2026 |
 Brami | Series B | $33M | May 2026 |
 Fruit Riot | Unknown | $33M | Jan 2026 |
 Lyric Bio | Series B | $43.5M | Aug 2025 |
 Boulevard | Series D | $80M | Jul 2025 |
 Fermat | Series B | $45M | Jun 2025 |
| BBoulevard Labs | Series D | $80M | Jan 2025 |
 Claim | Series A | $12M | Oct 2024 |
 Zitcha | Series A | — | Sep 2024 |
| BBatbox | Series A | $7.3M | Jul 2024 |
| Boulevard | Series C | $70M | Aug 2022 |
 Afresh | Series B | $115M | Aug 2022 |
| RRedbud Brands | Series C | $46M | May 2022 |
 Mantra Health | Series A | $22M | Jan 2022 |
| KK18 | Series B | $25M | Jan 2022 |
| Zitcha | Seed | — | Jan 2022 |
| Boulevard | Series C | $70M | Jan 2022 |
 Maev | Unknown | $9M | Dec 2021 |
 Rowan | Series B | — | Oct 2021 |
 Nuvemshop | Growth | — | Aug 2021 |
| Nuvemshop | Series E | $500M | Aug 2021 |
 Shogun | Series C | $67.5M | Jun 2021 |
 Bobbie | Series A | — | May 2021 |
 Solidcore | Growth | — | Feb 2021 |
| SShogun Labs | Series C | $67.5M | Jan 2021 |
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Top Co-Investors
Index Ventures7 shared
Toba Capital6 shared
Insight Partners6 shared
BoxGroup5 shared
Bonfire Ventures5 shared
Accel5 shared
Initialized Capital3 shared
Point72 Private Investments2 shared
Alkeon Capital Management2 shared
Kaszek2 shared
Tiger Global Management, LLC2 shared
Sands Capital2 shared
JMI Equity2 shared
ACME Capital2 shared
Shasta Ventures2 shared
Lerer Hippeau2 shared
OIF Ventures2 shared
Bain Capital Ventures1 shared
Greylock Partners1 shared
QED Investors1 shared
Last updated: 8 September 2026