301 INC is the corporate venture capital arm of General Mills, investing in driven and passionate founders across the food value chain who are transforming the food ecosystem. The firm focuses on emerging food brands, agriculture and packaging technologies, and new go-to-market models.
67% of their portfolio is in Food & Agriculture. Average disclosed round size is $18.5M (across 15 rounds with reported amounts).
Portfolio
12
Fund Size
—
Top Stage
Series B
Last 12 Mo
0
Team
Portfolio Breakdown
Stage Distribution
Investment Activity
DealsAvg Round Size
Portfolio
15 investments
| Company | Round | Amount | Date |
|---|---|---|---|
 Smalls | Series B | $19M | Mar 2023 |
 Good Culture | Series C | $64M | Feb 2022 |
 Everything Legendary | Series A | $6M | Jan 2022 |
| PPetPlate | Series B | $19M | Dec 2021 |
| PPots & Co. | Growth | $20M | Jan 2021 |
| GGood Catch | Series B | $32M | May 2020 |
| PPetPlate | Series A | $9M | Feb 2020 |
 Kite Hill | Unknown | $10M | Jan 2019 |
 NextFoods | Series B | $12M | Jun 2018 |
| GGoodBelly | Unknown | $12M | Jun 2018 |
| FFarmhouse Culture | Series D | $6.5M | Jan 2017 |
 Rhythm Superfoods | Series C | $3M | Jan 2016 |
| Rhythm Superfoods | Series D | $6M | — |
| PPetPlate | Series A | $9M | — |
| PPurely Elizabeth | Series B | $50M | — |
Top Co-Investors
CircleUp Growth Partners3 shared
General Mills3 shared
Fernbrook Capital Management3 shared
Simple Food Ventures2 shared
SEMCAP Food & Nutrition2 shared
Maveron1 shared
ECP Growth1 shared
CPT Capital1 shared
PHW Group1 shared
New Crop Capital1 shared
Stray Dog Capital1 shared
Pendulum1 shared
Conversion Venture Capital1 shared
Renewal Funds1 shared
L Catterton1 shared
Almanac Insights1 shared
Manna Tree Partners1 shared
Left Lane Capital1 shared
Companion Fund1 shared
Valor Equity Partners1 shared
Last updated: 20 October 2026