CircleUp Growth Partners is a venture capital firm that invests in early-stage consumer brands, leveraging its data-driven Helio platform to identify and support companies with revenues between $1 million and $20 million. The firm typically provides growth equity ranging from $1 million to $10 million, focusing on sectors such as food and beverage, personal care, beauty, pet products, and household consumables.
64% of their portfolio is in Consumer. Their most common stage is series-a (64% of deals). Average disclosed round size is $21.1M (across 10 rounds with reported amounts).
Portfolio
11
Fund Size
—
Top Stage
Series A
Last 12 Mo
0
Team
KH
Karen Howland
General Partner
Portfolio Breakdown
Stage Distribution
Sector Distribution
Investment Activity
DealsAvg Round Size
Portfolio
11 investments
| Company | Round | Amount | Date |
|---|---|---|---|
 Sanzo | Series A | $10M | Feb 2022 |
 Serenity Kids | Series A | $7M | Jun 2021 |
 Rowdy Energy | Unknown | $13M | May 2021 |
 Partake Foods | Series A | $5M | Jan 2021 |
 Function of Beauty | Growth | $150M | Dec 2020 |
 Partake Brewing | Series A | $4M | Sep 2020 |
 Heyday | Series A | $8M | Nov 2018 |
 Liquid I.V. | Series B | $5M | Aug 2018 |
| KKosås | Series A | — | May 2018 |
 HUM Nutrition | Series A | $5M | Nov 2017 |
| WWild Friends | Seed | $4M | — |
Top Co-Investors
Fifth Wall1 shared
Lerer Hippeau1 shared
M Ventures1 shared
Imaginary Ventures1 shared
Strand Equity1 shared
GGV Capital1 shared
L Catterton1 shared
Export Development Canada1 shared
Fanatics1 shared
Gold House Ventures1 shared
Kaya1 shared
Hyphen Capital1 shared
TQ Ventures1 shared
Last updated: 4 May 2026