Sonoma Brands Capital is a growth equity firm focused on the consumer economy, making minority and control investments in growth-stage consumer brands across food, beauty, personal care, pet, and lifestyle sectors. Founded in 2015 by Jon Sebastiani, the firm is based in Sonoma, California.
Their most common stage is series-a (64% of deals). Average disclosed round size is $18.4M (across 7 rounds with reported amounts).
Portfolio
10
Fund Size
—
Top Stage
Series A
Last 12 Mo
0
Team
Portfolio Breakdown
Stage Distribution
Sector Distribution
Investment Activity
DealsAvg Round Size
Portfolio
11 investments
| Company | Round | Amount | Date |
|---|---|---|---|
 Oats Overnight | Series B | $35M | Jul 2024 |
 Bachans | Series A | $13M | Sep 2022 |
| BBachan's | Series A | $13M | Sep 2022 |
 MERIT Beauty | Series A | $20M | Sep 2021 |
 Mixlab | Series B | $20M | Aug 2021 |
 Manual | Series A | — | Mar 2021 |
| YYumble | Series A | $8.5M | Sep 2018 |
 True Botanicals | Series A | — | — |
| PPeckish | Pre-Seed | — | — |
| RRemedy Science | Series A | $19M | — |
| RRemedy Science | Seed | — | — |
Top Co-Investors
L Catterton2 shared
Norwest Venture Partners2 shared
MarcyPen Capital Partners1 shared
Primary Venture Partners1 shared
Impatient Ventures1 shared
BFG Partners1 shared
Singh Capital Partners1 shared
RiverPark Ventures1 shared
LAUNCH1 shared
Danone Manifesto Ventures1 shared
Cherry Ventures1 shared
GISEV Family Office1 shared
Felix Capital1 shared
Waldencast1 shared
FJ Labs1 shared
Prelude Ventures1 shared
Unilever Ventures1 shared
Cue Ball Capital1 shared
Monogram Capital Partners1 shared
Last updated: 8 September 2026