Sonoma Brands Capital is a growth equity firm focused on the consumer economy, making minority and control investments in growth-stage consumer brands across food, beauty, personal care, pet, and lifestyle sectors. Founded in 2015 by Jon Sebastiani, the firm is based in Sonoma, California.
Their most common stage is series-a (60% of deals). Average disclosed round size is $20.5M (across 12 rounds with reported amounts).
Portfolio
11
Fund Size
—
Top Stage
Series A
Last 12 Mo
0
Team
Jon Sebastiani
Founder & Managing Partner
Kevin Murphy
Managing Director
Keith Levy
Operating Partner
Ben Jang
Senior Principal
John Wilson
Senior Principal
Caitlyn McDuffee
Chief Financial Officer
Kevin Murphy
Managing Director
Keith Levy
Partner
Will Guidara
Partner
Benjamin Jang
Senior Principal
Portfolio Breakdown
Stage Distribution
Sector Distribution
Investment Activity
Portfolio
| Company | Round | Amount | Date |
|---|---|---|---|
 Oats Overnight | Series B | $35M | Jul 2024 |
 Bachans | Series A | $13M | Sep 2022 |
| BBachan's | Series A | $13M | Sep 2022 |
 MERIT Beauty | Series A | $20M | Sep 2021 |
 MixLab | Series B | $20M | Aug 2021 |
 Manual | Series A | — | Mar 2021 |
 Manual.to | Seed | $30M | Jan 2021 |
| Manual.to | Series A | $30M | Jan 2021 |
 Yumble | Series A | $8.5M | Sep 2018 |
 True Botanicals | Series A | $8M | Mar 2018 |
| True Botanicals | Series A | — | Jan 2018 |
| RRemedy Science | Series A | $19M | — |
| RRemedy Science | Seed | — | — |
| Oats Overnight | Series B | $35M | — |
 HUM Nutrition | Series B | $15M | — |
Top Co-Investors
Last updated: 20 October 2026