Starting Line is a Chicago-based seed-stage venture capital firm that invests in early-stage consumer startups. The firm focuses on companies that leverage technology to make products and services cheaper and better, expanding access and targeting the "99% economy" by democratizing offerings for middle and lower-income consumers.
50% of their portfolio is in Consumer. Their most common stage is seed (75% of deals). Average disclosed round size is $6.8M (across 4 rounds with reported amounts).
Portfolio
4
Fund Size
$77M
Top Stage
Seed
Last 12 Mo
0
Portfolio Breakdown
Stage Distribution
Sector Distribution
Investment Activity
DealsAvg Round Size
Portfolio
4 investments
Top Co-Investors
Streamlined Ventures1 shared
Assurant1 shared
Vera Equity1 shared
Silicon Valley Bank1 shared
Buoyant Ventures1 shared
Better1 shared
XYZ Venture Capital1 shared
M131 shared
FJ Labs1 shared
Picus Capita1 shared
Golden1 shared
firstminute capital1 shared
Gold House Ventures1 shared
Big Brain Holdings1 shared
Foundation Capital1 shared
Republic1 shared
Last updated: 5 March 2026