Starting Line is a Chicago-based seed-stage venture capital firm that invests in early-stage consumer startups. The firm focuses on companies that leverage technology to make products and services cheaper and better, expanding access and targeting the "99% economy" by democratizing offerings for middle and lower-income consumers.
Portfolio
3
Fund Size
$77M
Top Stage
Seed
Last 12 Mo
0
Stage Distribution
Portfolio
3 investments
| Company | Round | Amount | Date |
|---|---|---|---|
| Beni | Seed | $4M | Dec 2022 |
| Umamicart | Seed | $6M | Dec 2021 |
| Mesa | Seed | $7.2M | — |
Top Co-Investors
Streamlined Ventures1 shared
Assurant1 shared
Vera Equity1 shared
Silicon Valley Bank1 shared
Buoyant Ventures1 shared
Better1 shared
XYZ Venture Capital1 shared
M131 shared
FJ Labs1 shared
Picus Capita1 shared
Golden1 shared
firstminute capital1 shared
Gold House Ventures1 shared
Last updated: 3 March 2026