Alliance Consumer Growth (ACG) is a growth equity firm that focuses on investing in fast-growing, "rising star" consumer brands across sectors such as food, beverage, personal care, beauty, pet, restaurants, and apparel. Their strategy involves providing growth capital, strategic guidance, and industry-specific resources, typically taking minority stakes in companies with annual revenues of at least $5 million to $90 million.
55% of their portfolio is in Consumer. They made 1 investments in the last 12 months. Average disclosed round size is $73.9M (across 7 rounds with reported amounts).
Portfolio
11
Fund Size
$1B
Top Stage
Unknown
Last 12 Mo
1
Portfolio Breakdown
Stage Distribution
Sector Distribution
Investment Activity
DealsAvg Round Size
Portfolio
11 investments
| Company | Round | Amount | Date |
|---|---|---|---|
 Create Wellness | Series B | $20M | Mar 2026 |
 Momofuku Goods | Series A | $11.5M | Sep 2023 |
 Clio Snacks | Unknown | — | Nov 2022 |
 Skims | Growth | $240M | Jan 2022 |
 SuperOrdinary | Growth | — | Jan 2021 |
 Snooze | Unknown | — | Dec 2020 |
| Clio Snacks | Series C | $8M | Aug 2020 |
 Herschel Supply Co. | Unknown | $60M | Oct 2019 |
| LLola | Series B | $24M | Jun 2018 |
 Tender Greens | Growth | — | Jul 2015 |
| Skims | Unknown | $154M | — |
Top Co-Investors
Thrive Capital2 shared
Lone Pine Capital2 shared
D1 Capital Partners2 shared
Imaginary Ventures2 shared
Stripes Group1 shared
Spark Capital1 shared
Lerer Hippeau1 shared
Brand Foundry Ventures1 shared
Siddhi Capital1 shared
4impact capital1 shared
Unilever Ventures1 shared
Last updated: 15 April 2026