Alliance Consumer Growth (ACG) is a New York-based growth equity firm providing minority growth capital to emerging consumer brands across food & beverage, beauty, personal care, pet, apparel, and restaurants. The firm partners with founders to help scale their brands while allowing them to maintain decision-making authority.
67% of their portfolio is in Consumer. They made 1 investment in the last 12 months. Average disclosed round size is $57.4M (across 11 rounds with reported amounts).
Portfolio
13
Fund Size
$160M
Top Stage
Growth
Last 12 Mo
1
Team
Portfolio Breakdown
Stage Distribution
Sector Distribution
Investment Activity
DealsAvg Round Size
Portfolio
18 investments
| Company | Round | Amount | Date |
|---|---|---|---|
| CCreate Wellness™ | Series B | $20M | Mar 2026 |
 Momofuku Goods | Series A | $11.5M | Sep 2023 |
 Skims | Series C | — | Jan 2023 |
| Momofuku Goods | Series A | $18M | Jan 2023 |
 InnBeauty Project | Series A | $12M | Dec 2022 |
 Clio Snacks | Growth | $8M | Nov 2022 |
 The Honest Kitchen | Unknown | $150M | Apr 2022 |
| Skims | Growth | — | Jan 2022 |
| InnBeauty Project | Series B | $12M | Jan 2022 |
 SuperOrdinary Co | Growth | — | Jan 2021 |
 Snooze A.M. Eatery | Unknown | — | Dec 2020 |
| Clio Snacks | Series C | — | Aug 2020 |
 Herschel Supply Co. | Unknown | $60M | Oct 2019 |
 Good American | Growth | — | Jan 2019 |
 Lola | Series B | $24M | Jun 2018 |
 Tender Greens | Growth | — | Jul 2015 |
 Harry's | Series C | $75.6M | Jul 2015 |
| Skims | Series B | $240M | — |
Top Co-Investors
Imaginary Ventures4 shared
Thrive Capital3 shared
AF Ventures2 shared
Siddhi Capital2 shared
D1 Capital Partners2 shared
Lone Pine Capital2 shared
Strand Equity2 shared
Beechwood Capital2 shared
Habitat Partners2 shared
Wellington Management2 shared
Stripes1 shared
Brentwood Associates1 shared
General Catalyst1 shared
Brand Foundry Ventures1 shared
Spark Capital1 shared
Lerer Hippeau1 shared
4impact capital1 shared
Unilever Ventures1 shared
Sweet Capital1 shared
Last updated: 7 October 2026