Imaginary Ventures is an early-stage venture capital firm that focuses on investing in tech-enabled brands and platforms that are redefining consumer experiences across various sectors, including retail, fashion, lifestyle, beauty, and food and beverages. The firm primarily targets early-stage opportunities at the intersection of retail and technology in Europe and the US, aiming to support visionary founders building generationally defining brands.
47% of their portfolio is in Consumer. Deal activity decreased year-over-year (1 deals in the last 12 months vs 5 prior). Average disclosed round size is $46.2M (across 31 rounds with reported amounts).
Portfolio
32
Fund Size
$1B
Top Stage
Series A
Last 12 Mo
1
Portfolio Breakdown
Stage Distribution
Sector Distribution
Investment Activity
DealsAvg Round Size
Portfolio
32 investments
| Company | Round | Amount | Date |
|---|---|---|---|
 Alec's Ice Cream | Series A | $11M | Oct 2025 |
 Hook | Seed | $3M | Mar 2025 |
 Goose | Seed | $13.4M | Feb 2025 |
 Ayoh | Seed | $4.5M | Dec 2024 |
 Cafeteria | Seed | $3M | Oct 2024 |
 Pepper | Series B | — | May 2024 |
| LLucky F*ck Energy | Seed | $8M | Apr 2024 |
 10Beauty | Series A | $38M | Feb 2024 |
 LUCKY F*CK | Seed | $4M | Nov 2023 |
 GlossGenius | Series C | $28M | Jul 2023 |
 Xiao Chi Jie | Series A | $10M | Oct 2022 |
 Black Crow AI | Series A | $25M | Mar 2022 |
 Cann | Series A | $27M | Feb 2022 |
 Skims | Growth | $240M | Jan 2022 |
 Foxtrot | Series C | $100M | Jan 2022 |
 Shiftsmart | Series B | $95M | Dec 2021 |
| Pepper | Series A | $16M | Nov 2021 |
| BBuilder.io | Series A | $14M | Oct 2021 |
 GRIN | Series B | $110M | Oct 2021 |
| SSimulate | Series B | $50M | Jun 2021 |
| GRIN | Series A | $16M | May 2021 |
| FFoxtrot Market | Series B | $42M | Feb 2021 |
| Foxtrot | Growth | $17M | Feb 2020 |
| Cann | Seed | $5M | Jan 2020 |
 Fitplan | Seed | $4.5M | Sep 2019 |
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Top Co-Investors
Lerer Hippeau6 shared
D1 Capital Partners4 shared
Lone Pine Capital3 shared
Good Friends3 shared
Greylock Partners3 shared
Wittington Ventures3 shared
Fifth Wall3 shared
Index Ventures2 shared
BoxGroup2 shared
Collaborative Fund2 shared
Monogram Capital Partners2 shared
M Ventures2 shared
University of Chicago2 shared
Wasson Enterprise2 shared
Bluestein Ventures2 shared
Thrive Capital2 shared
Alliance Consumer Growth2 shared
Shine1 shared
Simple Food Ventures1 shared
Habitat Partners1 shared
Last updated: 12 April 2026