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    Imaginary Ventures

    New York, New York, United StatesFounded 2017
    www.imaginary.coLinkedIn
    ConsumerE-Commerce & Marketplace

    Imaginary Ventures is a New York-based venture capital firm co-founded by Natalie Massenet and Nick Brown, investing in generationally-defining consumer brands and the technology that powers them. The firm focuses on early-stage opportunities at the intersection of retail and technology in Europe and the US, with Fund III also covering late-stage investments.

    44% of their portfolio is in Consumer. Deal activity decreased year-over-year (2 deals in the last 12 months vs 5 prior). Average disclosed round size is $26.1M (across 44 rounds with reported amounts).

    Find people at Imaginary Ventures on Goldilocks AI

    Portfolio

    38

    Fund Size

    $500M

    Top Stage

    Series A

    Last 12 Mo

    5

    Team

    DN

    Dame Natalie Massenet

    Co-Founder and General Partner

    NB

    Nick Brown

    Co-Founder and General Partner

    AM

    Andrew Maxman

    Partner

    KD

    Kelly Dill

    Partner

    LL

    Logan Langberg

    Partner

    AY

    Alex Yu

    Vice President

    TC

    Tara Campbell

    Vice President

    JK

    Julia Kelly

    Senior Associate

    SA

    Sydney Allen

    Senior Associate

    YW

    Yash Walawalkar

    Analyst

    AK

    Allison Kast

    Executive Assistant

    LG

    Laurie Genatossio

    Executive Assistant

    Portfolio Breakdown

    Stage Distribution

    Sector Distribution

    Investment Activity

    DealsAvg Round Size

    Portfolio

    52 investments
    CompanyRoundAmountDate
    Bathhouse logoBathhouseUnknown$35MMay 2026
    Westman Atelier logoWestman AtelierGrowth$15MJan 2026
    Westman logoWestmanGrowth$15MJan 2026
    Retro logoRetroSeries A$21MJan 2026
    Alec's logoAlec'sSeries A$11MOct 2025
    Hook logoHookSeed$3MMar 2025
    Goose logoGooseSeed$13.4MFeb 2025
    Goose logoGooseUnknown$13.4MFeb 2025
    Ayoh Foods logoAyoh FoodsSeed$4.5MDec 2024
    Cafeteria logoCafeteriaSeed$3MOct 2024
    Pepper logoPepperSeries B—May 2024
    LLucky F*ck EnergySeed$8MApr 2024
    10Beauty logo10BeautySeries A$38MFeb 2024
    Lucky Energy logoLucky EnergySeed$4MNov 2023
    GlossGenius logoGlossGeniusSeries C$28MJul 2023
    GlossGenius logoGlossGeniusSeries C$28MJan 2023
    Mila logoMilaSeries A$10MDec 2022
    XXiao Chi JieSeries A$10MOct 2022
    XXiao Chi Jie (XCJ)Series A$10MOct 2022
    Black Crow AI logoBlack Crow AISeries A$25MMar 2022
    Black Crow logoBlack CrowUnknown$25MMar 2022
    Cann logoCannSeries A$27MFeb 2022
    Skims logoSkimsGrowth—Jan 2022
    Foxtrot logoFoxtrotSeries C$100MJan 2022
    Black Crow logoBlack CrowSeries A$25MJan 2022
    Page 1 of 3

    Top Co-Investors

    Lerer Hippeau6 shared
    BoxGroup5 shared
    Good Friends5 shared
    Bessemer Venture Partners4 shared
    Left Lane Capital4 shared
    Techstars4 shared
    D1 Capital Partners3 shared
    Wittington Ventures3 shared
    Fifth Wall3 shared
    Collaborative Fund3 shared
    Interplay Ventures3 shared
    Interlock Partners3 shared
    Primary Venture Partners3 shared
    Bloomberg Beta3 shared
    Stripes3 shared
    Greylock Partners3 shared
    Greycroft3 shared
    The 81 Collection2 shared
    First Round Capital2 shared
    B Capital2 shared

    Last updated: 9 September 2026