Skip to content
    Strand Equity logo

    Strand Equity

    Los Angeles, California, United StatesFounded 2012

    Strand Equity Partners is a Los Angeles-based growth equity firm investing in the next generation of distinctive consumer brands. It is the private capital division of Schwartz Capital Group, the family office of Ted Schwartz, and operates with a permanent capital base.

    54% of their portfolio is in Consumer. Average disclosed round size is $16.3M (across 16 rounds with reported amounts).

    Find people at Strand Equity on Goldilocks AI

    Portfolio

    21

    Fund Size

    —

    Top Stage

    Series A

    Last 12 Mo

    0

    Team

    Seth Rodsky

    Seth Rodsky

    Co-Founder & Managing Partner

    Kevin Chen

    Kevin Chen

    Partner

    George Song

    George Song

    Principal

    Omair Chaudhry

    Omair Chaudhry

    Vice President

    Pria Pant

    Pria Pant

    Associate

    Ted Schwartz

    Ted Schwartz

    Co-Founder

    Heather Wade

    Heather Wade

    Executive Assistant & Office Manager

    Portfolio Breakdown

    Stage Distribution

    Sector Distribution

    Investment Activity

    DealsAvg Round Size

    Portfolio

    26 investments
    CompanyRoundAmountDate
    Sauz logoSauzSeries A—Jun 2025
    Hello Cake logoHello CakeSeries B$18MOct 2024
    R.e.m. Beauty logoR.e.m. BeautyUnknown—May 2023
    InnBeauty Project logoInnBeauty ProjectSeries A$12MDec 2022
    Monos logoMonosSeries B$30MSep 2022
    InnBeauty Project logoInnBeauty ProjectSeries B$12MJan 2022
    Monos logoMonosSeries A$10MJan 2022
    SSollisGrowth—Jan 2022
    Studio McGee logoStudio McGeeUnknown—Mar 2021
    SSollisSeries A—Jan 2021
    GrubMarket logoGrubMarketSeries D$90MDec 2020
    Van Leeuwen logoVan LeeuwenSeries A$18.7MJan 2020
    Real Good Foods logoReal Good FoodsUnknown—Mar 2019
    RRightRiceSeries A—Mar 2019
    Youth to the People logoYouth to the PeopleUnknown—Mar 2018
    HUM Nutrition logoHUM NutritionSeries A$5MNov 2017
    Revive Kombucha logoRevive KombuchaSeries B$7.5MAug 2017
    Hippeas logoHippeasUnknown—May 2017
    Exactuals logoExactualsSeries A$10.6MJan 2017
    Sauz logoSauzUnknown——
    Humankind logoHumankindSeed$4.2M—
    Sincerely Yours logoSincerely YoursUnknown$7M—
    Good Girl Snacks logoGood Girl SnacksSeed$3M—
    DDiggsSeries A$13M—
    Bby HumankindSeed$4.2M—
    Page 1 of 2

    Top Co-Investors

    Last updated: 20 October 2026