True Beauty Ventures is a New York-based venture capital firm co-founded by Cristina Nuñez and Rich Gersten in 2020, specializing in emerging beauty, personal care, and wellness brands. The firm provides capital and hands-on operational partnership to early-growth beauty companies, backing diverse founders across skincare, haircare, makeup, fragrance, and bath & body.
69% of their portfolio is in Consumer. Their most common stage is seed (46% of deals). Average disclosed round size is $8.0M (across 7 rounds with reported amounts).
Portfolio
11
Fund Size
$75M
Top Stage
Seed
Last 12 Mo
0
Team
Portfolio Breakdown
Stage Distribution
Sector Distribution
Investment Activity
Portfolio
13 investments
| Company | Round | Amount | Date |
|---|---|---|---|
 Iris & Romeo | Series A | — | Dec 2023 |
 The 7 Virtues | Seed | — | Nov 2023 |
| YYouthforia | Seed | — | Apr 2023 |
 Evolvetogether | Seed | — | Jan 2023 |
 Crown Affair | Series A | $5M | May 2022 |
 Cay Skin | Seed | $4.1M | Apr 2022 |
 Moon Juice | Series C | $7M | Jan 2022 |
| KK18 | Series B | $25M | Jan 2022 |
| Cay Skin | Seed | $4.1M | Jan 2022 |
 MAUDE | Series A | — | Jun 2021 |
 AQUIS | Series B | — | Aug 2020 |
 Vacation | Seed | $1.5M | — |
| Crown Affair | Series B | $9M | — |
Top Co-Investors
True Ventures4 shared
Silas Capital3 shared
Brand Foundry Ventures2 shared
Sidekick Partners2 shared
Greycroft2 shared
Female Founders Fund2 shared
Unilever Ventures1 shared
Springboard Growth Capital1 shared
Willow Growth Partners1 shared
Endeavor1 shared
WME1 shared
BFG Partners1 shared
Western Technology Investment1 shared
Finn Capital Partners1 shared
VMG Partners1 shared
Able Partners1 shared
G9 Ventures1 shared
Last updated: 20 October 2026