Willow Growth Partners is an early-stage venture capital firm based in Malibu, California, founded in 2020 by Deborah Benton and Amanda Schutzbank. The firm invests in entrepreneurs building the next generation of transformative consumer brands across health, wellness, beauty, personal care, food & beverage, baby, home, and apparel.
Deal activity increased 500% year-over-year (6 deals in the last 12 months). Their most common stage is series-a (56% of deals). Average disclosed round size is $8.7M (across 15 rounds with reported amounts).
Portfolio
15
Fund Size
$28M
Top Stage
Series A
Last 12 Mo
6
Team
Portfolio Breakdown
Stage Distribution
Sector Distribution
Investment Activity
DealsAvg Round Size
Portfolio
18 investments
| Company | Round | Amount | Date |
|---|---|---|---|
| JJesse & Ben's | Series A | $10M | May 2026 |
 KilgourMD | Series A | — | Mar 2026 |
 I SE BEAUTY | Series A | $15M | Dec 2025 |
| YYse Beauty | Series A | $15M | Dec 2025 |
| YYSE | Series A | $15M | Dec 2025 |
 Perelel | Growth | — | Nov 2025 |
| OOther Half | Seed | $3M | Jun 2025 |
 Goodles | Series A | $13M | Sep 2023 |
| YYouthforia | Seed | — | Apr 2023 |
| DDae | Series A | $8M | Dec 2022 |
 De Soi | Seed | $4M | Jul 2022 |
 Swell | Series A | $20M | Jan 2022 |
 Lalo | Seed | $5.6M | Jul 2021 |
 FlavorCloud Inc. | Series A | $6.3M | Apr 2021 |
| Perelel | Series A | $6M | — |
| Perelel | Seed | $4.7M | — |
| YYou Go Natural | Seed | $2M | — |
| DDae | Seed | $2.6M | — |
Top Co-Investors
L Catterton4 shared
Silas Capital3 shared
Halogen Ventures3 shared
Unilever Ventures3 shared
Alumni Ventures1 shared
GingerBread Capital1 shared
Electric Feel Ventures1 shared
Springdale Ventures1 shared
VMG Catalyst1 shared
Bonfire Ventures1 shared
Headline1 shared
CommerzVentures1 shared
Mucker Capital1 shared
Rise of the Rest Seed Fund1 shared
CAA1 shared
True Beauty Ventures1 shared
Habitat Partners1 shared
Joyance Partners1 shared
Prelude Ventures1 shared
Able Partners1 shared
Last updated: 8 September 2026