Willow Growth Partners is an early-stage venture capital firm based in Malibu, California, founded in 2020 by Deborah Benton and Amanda Schutzbank. The firm invests in entrepreneurs building the next generation of transformative consumer brands across health, wellness, beauty, personal care, food & beverage, baby, home, and apparel.
Deal activity increased 400% year-over-year (5 deals in the last 12 months). Their most common stage is series-a (48% of deals). Average disclosed round size is $10.0M (across 19 rounds with reported amounts).
Portfolio
17
Fund Size
$28M
Top Stage
Series A
Last 12 Mo
5
Team
Portfolio Breakdown
Stage Distribution
Sector Distribution
Investment Activity
DealsAvg Round Size
Portfolio
23 investments
| Company | Round | Amount | Date |
|---|---|---|---|
| JJesse & Ben's | Series A | $10M | May 2026 |
 KilgourMD | Series A | — | Mar 2026 |
| YYse Beauty | Series A | $15M | Dec 2025 |
| YYSE | Series A | $15M | Dec 2025 |
 Perelel | Growth | — | Nov 2025 |
| OOther Half | Seed | $3M | Jun 2025 |
| YYse Beauty | Series A | $15M | Jan 2025 |
| YYSE | Series A | $15M | Jan 2025 |
 Goodles | Series A | $13M | Sep 2023 |
| YYouthforia | Seed | — | Apr 2023 |
| DDae | Series A | $8M | Dec 2022 |
 Ox | Seed | $34M | Sep 2022 |
 De Soi | Seed | $4M | Jul 2022 |
 Swell | Series A | $20M | Jan 2022 |
 LALO | Seed | $5.6M | Jul 2021 |
 FlavorCloud Inc. | Series A | $6.3M | Apr 2021 |
| LLalo | Seed | $5.6M | Jan 2021 |
| Perelel | Series A | $6M | — |
| Perelel | Seed | $4.7M | — |
| YYou Go Natural | Seed | $2M | — |
| DDae | Seed | $2.6M | — |
| Goodles | Growth | — | — |
 Elorea | Growth | $5M | — |
Top Co-Investors
L Catterton5 shared
Silas Capital4 shared
Halogen Ventures4 shared
Unilever Ventures3 shared
Alumni Ventures2 shared
GingerBread Capital2 shared
Electric Feel Ventures2 shared
Springdale Ventures2 shared
VMG Catalyst1 shared
Bonfire Ventures1 shared
Headline1 shared
CommerzVentures1 shared
Mucker Capital1 shared
Rise of the Rest Seed Fund1 shared
CAA1 shared
True Beauty Ventures1 shared
Habitat Partners1 shared
Joyance Partners1 shared
Dorm Room Fund1 shared
Prelude Ventures1 shared
Last updated: 20 October 2026