Sugar Capital is an early-stage venture capital firm that invests in the entire commerce ecosystem, focusing on consumer brands and the technology infrastructure that supports them. Their strategy involves investing in both consumer brands and the "picks and shovels" software and services that help these brands manage operations, with a recent emphasis on commerce-enabling technology solutions.
They made 1 investments in the last 12 months. Their most common stage is seed (57% of deals). Average disclosed round size is $9.1M (across 7 rounds with reported amounts).
Portfolio
7
Fund Size
—
Top Stage
Seed
Last 12 Mo
1
Portfolio Breakdown
Stage Distribution
Sector Distribution
Investment Activity
DealsAvg Round Size
Portfolio
7 investments
Top Co-Investors
Left Lane Capital2 shared
M131 shared
Quiet Capital1 shared
Hanaco Ventures1 shared
Infinity Ventures1 shared
Gaingels1 shared
Verissimo1 shared
Samsung Next1 shared
JAM Fund1 shared
Pi Labs1 shared
Maven1 shared
Struck Capital1 shared
Alpha Edison1 shared
January Capital1 shared
Felicis Ventures1 shared
Shopify1 shared
Bessemer Venture Partners1 shared
Indicator Ventures1 shared
RiverPark Ventures1 shared
Vibe Capital1 shared
Last updated: 5 March 2026