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Sugar Capital is an early-stage venture capital firm that invests in the entire commerce ecosystem, focusing on consumer brands and the technology infrastructure that supports them. Their strategy involves investing in both consumer brands and the "picks and shovels" software and services that help these brands manage operations, with a recent emphasis on commerce-enabling technology solutions.
Their most common stage is seed (67% of deals). Average disclosed round size is $17.2M (across 12 rounds with reported amounts).
Portfolio
12
Fund Size
$133.5M
Top Stage
Seed
Last 12 Mo
0
Portfolio Breakdown
Stage Distribution
Sector Distribution
Investment Activity
DealsAvg Round Size
Portfolio
12 investments
| Company | Round | Amount | Date |
|---|---|---|---|
 Ultra | Series A | $11M | Apr 2025 |
 Motion | Series B | $30M | Sep 2024 |
| LLucky F*ck Energy | Seed | $8M | Apr 2024 |
 Fondue | Seed | $10.5M | Sep 2022 |
 Bounty | Seed | $4.7M | Aug 2022 |
 Reflex | Seed | $4.5M | Jun 2022 |
 Disco | Series A | $20M | Mar 2022 |
| DDent Reality | Seed | $3.4M | Nov 2021 |
 Archive.ai | Seed | $4.1M | Nov 2021 |
 Frame | Seed | $3M | Jul 2021 |
 Fast | Series B | $102M | Jan 2021 |
 Feastables | Seed | $5M | — |
Top Co-Investors
Stripe2 shared
Indicator Ventures2 shared
M131 shared
Quiet Capital1 shared
Hanaco Ventures1 shared
Infinity Ventures1 shared
Gaingels1 shared
Verissimo1 shared
Samsung Next1 shared
JAM Fund1 shared
Pi Labs1 shared
Maven1 shared
Struck Capital1 shared
Alpha Edison1 shared
January Capital1 shared
Left Lane Capital1 shared
Addition1 shared
Index Ventures1 shared
Susa Ventures1 shared
Lux Capital1 shared
Last updated: 15 April 2026