Sugar Capital is a seed-stage venture capital firm based in San Francisco, investing at the intersection of technology and commerce. The firm focuses on early-stage consumer brands and commerce software startups, particularly those utilizing subscription models for habitual, consumable products.
Their most common stage is seed (56% of deals). Average disclosed round size is $14.1M (across 24 rounds with reported amounts).
Portfolio
23
Fund Size
$75M
Top Stage
Seed
Last 12 Mo
0
Team
Portfolio Breakdown
Stage Distribution
Sector Distribution
Investment Activity
DealsAvg Round Size
Portfolio
27 investments
| Company | Round | Amount | Date |
|---|---|---|---|
 Ultraroboticsco | Series A | $11M | Apr 2025 |
 Remark | Series A | $16M | Jan 2025 |
 Motion | Series B | $38M | Sep 2024 |
 Nostra AI | Series A | $8.9M | Sep 2024 |
| LLucky F*ck Energy | Seed | $8M | Apr 2024 |
 Remark | Seed | $10.3M | Jan 2024 |
| Remark | Seed | $10M | Jan 2024 |
 Archive | Seed | — | Aug 2023 |
 Fondue | Seed | $10.5M | Sep 2022 |
 Bounty | Seed | $4.7M | Aug 2022 |
 Bounty | Unknown | $4.7M | Aug 2022 |
 Reflex | Seed | $4.5M | Jun 2022 |
 DISCO | Series A | $20M | Mar 2022 |
 Locket | Seed | $2.5M | Jan 2022 |
| Motion | Seed | $6M | Jan 2022 |
 Cogsy | Seed | — | Dec 2021 |
| DDent Reality | Seed | $3.4M | Nov 2021 |
 Archive.AI | Seed | $4.1M | Nov 2021 |
 Violet.io | Series A | $10M | Oct 2021 |
 Fast | Series B | $102M | Jan 2021 |
| DDent Reality | Seed | — | Jan 2021 |
 Disco | Series A | $20M | Jan 2019 |
 ShoppingGives | Seed | $5.5M | Nov 2018 |
| Locket | Series A | $12.5M | Jan 2015 |
 Feastables | Seed | $5M | — |
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Top Co-Investors
Stripe6 shared
RiverPark Ventures3 shared
Indicator Ventures3 shared
Visible Ventures3 shared
Shine Capital3 shared
Neo3 shared
private angel investors3 shared
Not Boring Capital2 shared
Bessemer Venture Partners2 shared
Felicis2 shared
Anti Fund2 shared
Lux Capital2 shared
Abstract Ventures2 shared
Y Combinator2 shared
Headline2 shared
Imaginary Ventures2 shared
Brand Foundry Ventures2 shared
M132 shared
7percent Ventures2 shared
Pi Labs2 shared
Last updated: 7 October 2026