VMG Catalyst is the venture capital and technology investment strategy of VMG Partners, founded in July 2019. It invests in early-stage technology companies that power commerce and the consumer ecosystem, including commerce enablement software, digital retail infrastructure, supply chain platforms, and marketplaces.
Their most common stage is series-a (44% of deals). Average disclosed round size is $17.3M (across 9 rounds with reported amounts).
Portfolio
9
Fund Size
$400M
Top Stage
Series A
Last 12 Mo
0
Team
Portfolio Breakdown
Stage Distribution
Sector Distribution
Investment Activity
DealsAvg Round Size
Portfolio
9 investments
| Company | Round | Amount | Date |
|---|---|---|---|
 The Good Face Project | Seed | $5.7M | Aug 2022 |
 Milk Moovement | Series A | $20M | Jul 2022 |
 Swell | Series A | $20M | Jan 2022 |
 Nowsta | Series B | $41M | Jan 2022 |
 Swell | Series A | $20M | Jan 2022 |
 Specright | Series B | $30M | Jul 2021 |
 Daasity | Seed | $3.4M | Mar 2021 |
 Monument | Series A | $10.3M | Jan 2021 |
| GGood Face Project | Seed | $5.7M | — |
Top Co-Investors
Bonfire Ventures2 shared
Headline2 shared
Okapi Venture Capital2 shared
Real Ventures1 shared
Redpoint Ventures1 shared
Green Visor Capital1 shared
Tribe Capital1 shared
Compound1 shared
Clocktower Technology Ventures1 shared
Thrive Capital1 shared
Willow Growth Partners1 shared
CommerzVentures1 shared
Sierra Ventures1 shared
Centre Street Partners1 shared
ING Ventures1 shared
1955 Capital1 shared
Spark Capital1 shared
Sageview Capital1 shared
Pritzker Group Venture Capital1 shared
Mucker Capital1 shared
Last updated: 8 September 2026